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Much of big data focuses on tracking Internet usage. When you search for a product on Google or Amazon, or post a comment about a product on Twitter, software tools help businesses mine that data to craft targeted promotions or look \u201cat what types of customers are buying what types of products,\u201d said Kendall Goodrich, an assistant professor of marketing at Wright State University.<\/p>\n
That\u2019s where \u201cdata analytics\u201d \u2014 and companies like Teradata \u2014 come in.<\/p>\n
Mining data is why the company exists. Teradata was born in the late 1970s in California as a designer of a sophisticated database management system. NCR Corp. \u2014 then based in Dayton and owned by AT&T \u2014 acquired Teradata in late 1991, but spun it off as a publicly traded independent company in 2007.<\/p>\n
Read more at DaytonDailyNews.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" ((Excerpt)) Much of big data focuses on tracking Internet usage. When you search for a product on Google or Amazon, or post a comment about a product on Twitter, software tools help businesses mine that data to craft targeted promotions … Continue reading