{"id":152084,"date":"2024-07-26T13:20:22","date_gmt":"2024-07-26T17:20:22","guid":{"rendered":"https:\/\/webapp2.wright.edu\/web1\/newsroom\/?p=152084"},"modified":"2024-07-26T14:10:10","modified_gmt":"2024-07-26T18:10:10","slug":"wright-state-marketing-faculty-member-john-dinsmore-quoted-in-marketplace-story","status":"publish","type":"post","link":"https:\/\/webapp2.wright.edu\/web1\/newsroom\/2024\/07\/26\/wright-state-marketing-faculty-member-john-dinsmore-quoted-in-marketplace-story\/","title":{"rendered":"Wright State marketing faculty member John Dinsmore quoted in ‘Marketplace’ story on restaurant pricing"},"content":{"rendered":"
\"\"<\/a>

John Dinsmore, professor of marketing in Wright State’s Raj Soin College of Business.<\/p><\/div>\n

John Dinsmore, Ph.D., professor of marketing at Wright State University, was featured in an article about restaurant pricing in American Public Media’s “Marketplace.”<\/p>\n

Consumers may put more trust in restaurants with very specific prices, Dinsmore told “Marketplace.”<\/p>\n

Whether an item costs $10, $10.28 or $10.99,\u00a0 a customer will likely find it acceptable as long as it\u2019s within the price range they would expect to pay. Where pricing can go wrong is if restaurants \u201cviolate a sense of price fairness,\u201d Dinsmore said.<\/p>\n

\u201cConsumers are very fair-minded. They understand that businesses have to make money,\u201d he added.<\/p>\n

Read the article, “$10.24 for a burrito? Here\u2019s why some restaurants don\u2019t round up,” at marketplace.org<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

John Dinsmore, Ph.D., professor of marketing at Wright State University, was featured in an article about restaurant pricing in American Public Media’s “Marketplace.” Consumers may put more trust in restaurants with very specific prices, Dinsmore told “Marketplace.” Whether an item … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":43,"featured_media":152090,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[730],"tags":[],"class_list":["post-152084","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wright-state-in-the-news"],"_links":{"self":[{"href":"https:\/\/webapp2.wright.edu\/web1\/newsroom\/wp-json\/wp\/v2\/posts\/152084","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webapp2.wright.edu\/web1\/newsroom\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webapp2.wright.edu\/web1\/newsroom\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webapp2.wright.edu\/web1\/newsroom\/wp-json\/wp\/v2\/users\/43"}],"replies":[{"embeddable":true,"href":"https:\/\/webapp2.wright.edu\/web1\/newsroom\/wp-json\/wp\/v2\/comments?post=152084"}],"version-history":[{"count":4,"href":"https:\/\/webapp2.wright.edu\/web1\/newsroom\/wp-json\/wp\/v2\/posts\/152084\/revisions"}],"predecessor-version":[{"id":152097,"href":"https:\/\/webapp2.wright.edu\/web1\/newsroom\/wp-json\/wp\/v2\/posts\/152084\/revisions\/152097"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webapp2.wright.edu\/web1\/newsroom\/wp-json\/wp\/v2\/media\/152090"}],"wp:attachment":[{"href":"https:\/\/webapp2.wright.edu\/web1\/newsroom\/wp-json\/wp\/v2\/media?parent=152084"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webapp2.wright.edu\/web1\/newsroom\/wp-json\/wp\/v2\/categories?post=152084"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webapp2.wright.edu\/web1\/newsroom\/wp-json\/wp\/v2\/tags?post=152084"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}