{"id":159553,"date":"2025-05-29T13:31:48","date_gmt":"2025-05-29T17:31:48","guid":{"rendered":"https:\/\/webapp2.wright.edu\/web1\/newsroom\/?p=159553"},"modified":"2025-05-29T13:31:49","modified_gmt":"2025-05-29T17:31:49","slug":"wright-state-marketing-professors-new-book-takes-the-horror-out-of-managing-debt","status":"publish","type":"post","link":"https:\/\/webapp2.wright.edu\/web1\/newsroom\/2025\/05\/29\/wright-state-marketing-professors-new-book-takes-the-horror-out-of-managing-debt\/","title":{"rendered":"Wright State marketing professor\u2019s new book takes the horror out of managing debt"},"content":{"rendered":"
\"\"<\/a>

John Dinsmore, professor of marketing at Wright State, explores how common sales tactics lead people to make costly mistakes with credit cards, loans and mortgages in his new book, \u201cThe Marketing of Debt: How They Get You.\u201d (Photo by Erin Pence)<\/p><\/div>\n

Wright State marketing professor John Dinsmore, Ph.D., wants to help consumers recognize when financial decisions are being influenced by clever marketing.<\/p>\n

In his new book, \u201cThe Marketing of Debt: How They Get You,\u201d Dinsmore explores how common sales tactics lead people to make costly mistakes with credit cards, loans and mortgages.<\/p>\n

\u201cMarketing tactics, deliberately or not, exploit these biases or blind spots when it comes to evaluating debt,\u201d he said.<\/p>\n

He said research has shown, for example, that the marketing of high-priced goods by offering no payments for six months can lead to people overestimating their ability to pay off that debt.<\/p>\n

\u201cPeople find themselves in more debt than they had anticipated because they\u2019re overly optimistic,\u201d Dinsmore said. \u201cOptimism can be great, but in financial decision-making, it can be hurtful. Not that not having to make a payment for six months is bad, but it causes people to make misjudgments.\u201d<\/p>\n

The subtitle \u201cHow They Get You\u201d calls attention to how financial products are marketed, leading to misjudgments.<\/p>\n

\"\"<\/a>Dinsmore said consumers \u201cassume they\u2019ll have more time, money and energy than they have today,\u201d but that\u2019s rarely the case.<\/p>\n

He examines different topics, and at the end of each chapter, suggests ways to avoid those misjudgments. The topics include resisting temptation and refocusing on long-term goals, how money lenders hide pricing, partitioned pricing, drip pricing, the issue with status-branded credit cards and taking scientifically proven steps for making better financial decisions.<\/p>\n

Dinsmore, a native of Virginia Beach, Virginia, teaches digital marketing in Wright State\u2019s Raj Soin College of Business.<\/p>\n

He said that field changes so quickly, if he wrote solely about that subject \u201cwhen the book would be in print it would be out of date.\u201d Instead, he focused \u201cThe Marketing of Debt\u201d on his research of financial decision making, which he said is a more evergreen topic.<\/p>\n

Dinsmore said his book certainly is not meant to be scary and, at 160 pages, was written so readers will find it accessible.<\/p>\n

\u201cIt\u2019s not an academic book,\u201d he said. \u201cIt\u2019s written for people who are trying to figure out ways to use their money better.\u201d<\/p>\n

Wrapping up his 11th year at Wright State’s Raj Soin College of Business<\/a>, Dinsmore, in the acknowledgements section of the book, thanked his colleagues, who, he said, have \u201cmade this the best job I\u2019ve ever had.\u201d<\/p>\n

\u201cThe Marketing of Debt,\u201d published by Emerald Publishing, will be available at Amazon<\/a> starting on June 3.<\/p>\n","protected":false},"excerpt":{"rendered":"

John Dinsmore, professor of marketing at Wright State, explores how common sales tactics lead people to make costly mistakes in his new book, \u201cThe Marketing of Debt: How They Get You.\u201d Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":66,"featured_media":159560,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[722,748,2023,725,715,18,4908],"tags":[],"class_list":["post-159553","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-academics","category-business","category-faculty","category-home-news-sidebar","category-news","category-research","category-supply-chain-management-marketing-and-management"],"_links":{"self":[{"href":"https:\/\/webapp2.wright.edu\/web1\/newsroom\/wp-json\/wp\/v2\/posts\/159553","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webapp2.wright.edu\/web1\/newsroom\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webapp2.wright.edu\/web1\/newsroom\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webapp2.wright.edu\/web1\/newsroom\/wp-json\/wp\/v2\/users\/66"}],"replies":[{"embeddable":true,"href":"https:\/\/webapp2.wright.edu\/web1\/newsroom\/wp-json\/wp\/v2\/comments?post=159553"}],"version-history":[{"count":5,"href":"https:\/\/webapp2.wright.edu\/web1\/newsroom\/wp-json\/wp\/v2\/posts\/159553\/revisions"}],"predecessor-version":[{"id":159651,"href":"https:\/\/webapp2.wright.edu\/web1\/newsroom\/wp-json\/wp\/v2\/posts\/159553\/revisions\/159651"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webapp2.wright.edu\/web1\/newsroom\/wp-json\/wp\/v2\/media\/159560"}],"wp:attachment":[{"href":"https:\/\/webapp2.wright.edu\/web1\/newsroom\/wp-json\/wp\/v2\/media?parent=159553"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webapp2.wright.edu\/web1\/newsroom\/wp-json\/wp\/v2\/categories?post=159553"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webapp2.wright.edu\/web1\/newsroom\/wp-json\/wp\/v2\/tags?post=159553"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}