{"id":164043,"date":"2026-02-26T16:45:14","date_gmt":"2026-02-26T21:45:14","guid":{"rendered":"https:\/\/webapp2.wright.edu\/web1\/newsroom\/?p=164043"},"modified":"2026-02-27T10:19:07","modified_gmt":"2026-02-27T15:19:07","slug":"wright-state-marketing-expert-featured-in-wallethubs-best-store-credit-cards-guide","status":"publish","type":"post","link":"https:\/\/webapp2.wright.edu\/web1\/newsroom\/2026\/02\/26\/wright-state-marketing-expert-featured-in-wallethubs-best-store-credit-cards-guide\/","title":{"rendered":"Wright State marketing expert featured in WalletHub&#8217;s Best Store Credit Cards guide"},"content":{"rendered":"<div id=\"attachment_164051\" style=\"width: 224px\" class=\"wp-caption alignright\"><a href=\"https:\/\/webapp2.wright.edu\/web1\/newsroom\/2026\/02\/26\/wright-state-marketing-expert-featured-in-wallethubs-best-store-credit-cards-guide\/goodrich-kendall-12-08\/\" rel=\"attachment wp-att-164051\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-164051\" class=\"wp-image-164051 size-medium\" src=\"https:\/\/webapp2.wright.edu\/web1\/newsroom\/files\/2026\/02\/Goodrich-Kendall-12-08-214x300.jpg\" alt=\"\" width=\"214\" height=\"300\" \/><\/a><p id=\"caption-attachment-164051\" class=\"wp-caption-text\">Kendall Goodrich, professor of marketing and chair of the School of Supply Chain Management, Marketing and Management at Wright State.<\/p><\/div>\n<p>Kendall Goodrich, Ph.D., professor of marketing and chair of the School of Supply Chain Management, Marketing and Management, is featured as an expert source in a new national analysis by the personal finance site WalletHub examining store credit cards and how consumers can decide whether they are worthwhile.<\/p>\n<p>Goodrich offered insights into consumer decision-making and the factors that influence how shoppers respond to store credit promotions.<\/p>\n<p>Consumers who apply for a store credit card should be aware that they might ultimately pay for the benefits and convenience of a store card, Goodrich said.<\/p>\n<p>\u201cIf credit card payments are not fully made at the end of each month, a relatively high interest rate would be applied to the remaining balance,\u201d he said. \u201cEven worse, if a customer misses a payment, they would likely be subject to even higher interest rates or fees.\u201d<\/p>\n<p>Read Goodrich\u2019s comments in <a href=\"https:\/\/wallethub.com\/credit-cards\/store\/#expert=Kendall_Goodrich\">WalletHub&#8217;s Best Store Credit Cards guide<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kendall Goodrich, Ph.D., professor of marketing and chair of the School of Supply Chain Management, Marketing and Management, is featured as an expert source in a new national analysis by the personal finance site WalletHub examining store credit cards and &hellip; <a href=\"https:\/\/webapp2.wright.edu\/web1\/newsroom\/2026\/02\/26\/wright-state-marketing-expert-featured-in-wallethubs-best-store-credit-cards-guide\/\" class=\"morelink\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":43,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[730],"tags":[],"class_list":["post-164043","post","type-post","status-publish","format-standard","hentry","category-wright-state-in-the-news"],"_links":{"self":[{"href":"https:\/\/webapp2.wright.edu\/web1\/newsroom\/wp-json\/wp\/v2\/posts\/164043","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webapp2.wright.edu\/web1\/newsroom\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webapp2.wright.edu\/web1\/newsroom\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webapp2.wright.edu\/web1\/newsroom\/wp-json\/wp\/v2\/users\/43"}],"replies":[{"embeddable":true,"href":"https:\/\/webapp2.wright.edu\/web1\/newsroom\/wp-json\/wp\/v2\/comments?post=164043"}],"version-history":[{"count":6,"href":"https:\/\/webapp2.wright.edu\/web1\/newsroom\/wp-json\/wp\/v2\/posts\/164043\/revisions"}],"predecessor-version":[{"id":164081,"href":"https:\/\/webapp2.wright.edu\/web1\/newsroom\/wp-json\/wp\/v2\/posts\/164043\/revisions\/164081"}],"wp:attachment":[{"href":"https:\/\/webapp2.wright.edu\/web1\/newsroom\/wp-json\/wp\/v2\/media?parent=164043"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webapp2.wright.edu\/web1\/newsroom\/wp-json\/wp\/v2\/categories?post=164043"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webapp2.wright.edu\/web1\/newsroom\/wp-json\/wp\/v2\/tags?post=164043"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}