{"id":48087,"date":"2017-09-26T08:55:01","date_gmt":"2017-09-26T12:55:01","guid":{"rendered":"http:\/\/webapp2.wright.edu\/web1\/newsroom\/?p=48087"},"modified":"2017-09-26T14:16:30","modified_gmt":"2017-09-26T18:16:30","slug":"wright-state-marketing-professor-featured-in-venturebeat-story-about-mobile-app-development","status":"publish","type":"post","link":"https:\/\/webapp2.wright.edu\/web1\/newsroom\/2017\/09\/26\/wright-state-marketing-professor-featured-in-venturebeat-story-about-mobile-app-development\/","title":{"rendered":"Wright State marketing professor featured in VentureBeat story about mobile app development"},"content":{"rendered":"<p><em><strong><a href=\"http:\/\/webapp2.wright.edu\/web1\/newsroom\/2017\/05\/17\/wright-state-management-expert-a-contributor-to-wall-street-journal-article-about-corporate-boards\/rscob-2017-logo\/\" rel=\"attachment wp-att-45702\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-45702\" src=\"http:\/\/webapp2.wright.edu\/web1\/newsroom\/files\/2017\/05\/RSCOB-2017-logo-260x204.jpg\" alt=\"\" width=\"260\" height=\"204\" \/><\/a>Excerpt<\/strong><\/em><\/p>\n<p>App store discoverability is at its lowest, and this is fooling countless app developers and entrepreneurs. As <strong>John Dinsmore, mobile app market researcher at Wright State University<\/strong>, explained, many part-time app developers out there simply don\u2019t have the marketing budget to compete, but they trust in what they believe to be a meritocratic marketplace. That is, if your app is good quality and doing something people want, it\u2019ll attain a healthy amount of natural growth and will eventually become a top app. Disappointingly, this simply isn\u2019t the case. As it stands, app stores have three primary pathways of exposure:<\/p>\n<ol>\n<li>Top charts<\/li>\n<li>Curated content (e.g. What\u2019s hot)<\/li>\n<li>Search<\/li>\n<\/ol>\n<h2>You have a better chance of making the NBA than making your app viral<b><br \/>\n<\/b><\/h2>\n<p>Now, let\u2019s go back to supposing you and your business partner eventually release your app. You\u2019ve had six months of hard graft, fiddling, fixing, and restarting, and you\u2019ve sunk in so much of your spare time and savings that you\u2019re wary of spending more on things like marketing, knowing full well that you can\u2019t really compete with the big bucks. You identify the above three routes for attaining users and consider which of them may work for you. Straight off the bat, you can eliminate the top charts. They\u2019re completely dominated by the largest apps with the largest paid media campaigns on the App Store. So your only hope is to go viral, which, unfortunately, means you\u2019re unlikely to ever find yourselves in the Top 50. As Dinsmore so aptly put it, \u201cA programmer would have a better chance of making an NBA roster than having an app go viral on its own.\u201d<\/p>\n<p>Read the entire story at <a href=\"https:\/\/venturebeat.com\/2017\/09\/24\/your-chances-of-making-a-successful-mobile-app-are-almost-nil\/\">venturebeat.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Excerpt App store discoverability is at its lowest, and this is fooling countless app developers and entrepreneurs. As John Dinsmore, mobile app market researcher at Wright State University, explained, many part-time app developers out there simply don\u2019t have the marketing &hellip; <a href=\"https:\/\/webapp2.wright.edu\/web1\/newsroom\/2017\/09\/26\/wright-state-marketing-professor-featured-in-venturebeat-story-about-mobile-app-development\/\" class=\"morelink\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":21,"featured_media":45702,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[730],"tags":[],"class_list":["post-48087","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wright-state-in-the-news"],"_links":{"self":[{"href":"https:\/\/webapp2.wright.edu\/web1\/newsroom\/wp-json\/wp\/v2\/posts\/48087","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webapp2.wright.edu\/web1\/newsroom\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webapp2.wright.edu\/web1\/newsroom\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webapp2.wright.edu\/web1\/newsroom\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/webapp2.wright.edu\/web1\/newsroom\/wp-json\/wp\/v2\/comments?post=48087"}],"version-history":[{"count":2,"href":"https:\/\/webapp2.wright.edu\/web1\/newsroom\/wp-json\/wp\/v2\/posts\/48087\/revisions"}],"predecessor-version":[{"id":48132,"href":"https:\/\/webapp2.wright.edu\/web1\/newsroom\/wp-json\/wp\/v2\/posts\/48087\/revisions\/48132"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webapp2.wright.edu\/web1\/newsroom\/wp-json\/wp\/v2\/media\/45702"}],"wp:attachment":[{"href":"https:\/\/webapp2.wright.edu\/web1\/newsroom\/wp-json\/wp\/v2\/media?parent=48087"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webapp2.wright.edu\/web1\/newsroom\/wp-json\/wp\/v2\/categories?post=48087"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webapp2.wright.edu\/web1\/newsroom\/wp-json\/wp\/v2\/tags?post=48087"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}