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Kendall Goodrich<\/strong>, assistant professor at the Wright State University Raj Soin College of Business, recently told the Dayton Business Journal that companies taking advantage of Facebook should see rewards.<\/p>\n As companies \u2014 both large and small \u2014 look to expand their presence online, Facebook, given its 600 million users, is an obvious resource, Goodrich said.<\/p>\n He added that companies can make a name for themselves both by using Facebook and by utilizing Facebook\u2019s strategy. By amassing \u201cfriends,\u201d a site is effectively increasing its influence on the Web and creating a soft metric by which potential investors can assess its value.<\/p>\n \u201cThe opportunity to them is that almost anyone can get out there and potentially become influential on Facebook,\u201d Goodrich said.<\/p>\n ((Excerpt)) Kendall Goodrich, assistant professor at the Wright State University Raj Soin College of Business, recently told the Dayton Business Journal that companies taking advantage of Facebook should see rewards. As companies \u2014 both large and small \u2014 look to … Continue reading