{"id":572,"date":"2010-12-08T14:19:13","date_gmt":"2010-12-08T19:19:13","guid":{"rendered":"http:\/\/webapp3.wright.edu\/cats\/newsroom\/?p=572"},"modified":"2010-12-09T16:52:44","modified_gmt":"2010-12-09T21:52:44","slug":"companies-using-branded-apps-to-reach-consumers","status":"publish","type":"post","link":"https:\/\/webapp2.wright.edu\/web1\/newsroom\/2010\/12\/08\/companies-using-branded-apps-to-reach-consumers\/","title":{"rendered":"Companies using branded apps to reach consumers"},"content":{"rendered":"<p>Advertisers are attempting to break into people&#8217;s worlds in innovative ways\u2014even when that world is a virtual farm in a popular online social game. &#8220;Some of these brands, rather than trying to broadcast 30-second TV ads, are really getting involved in some of the content in some of these social games,&#8221; said Kendall Goodrich, a Wright State University assistant professor of marketing.<br \/>\n<a href=\"http:\/\/www.daytondailynews.com\/business\/companies-using-branded-apps-to-reach-consumers-1020877.html\">DaytonDailyNews.com \u2192<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Advertisers are attempting to break into people&#8217;s worlds in innovative ways\u2014even when that world is a virtual farm in a popular online social game. &#8220;Some of these brands, rather than trying to broadcast 30-second TV ads, are really getting involved &hellip; <a href=\"https:\/\/webapp2.wright.edu\/web1\/newsroom\/2010\/12\/08\/companies-using-branded-apps-to-reach-consumers\/\" class=\"morelink\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":23,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[730],"tags":[],"class_list":["post-572","post","type-post","status-publish","format-standard","hentry","category-wright-state-in-the-news"],"_links":{"self":[{"href":"https:\/\/webapp2.wright.edu\/web1\/newsroom\/wp-json\/wp\/v2\/posts\/572","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webapp2.wright.edu\/web1\/newsroom\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webapp2.wright.edu\/web1\/newsroom\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webapp2.wright.edu\/web1\/newsroom\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/webapp2.wright.edu\/web1\/newsroom\/wp-json\/wp\/v2\/comments?post=572"}],"version-history":[{"count":2,"href":"https:\/\/webapp2.wright.edu\/web1\/newsroom\/wp-json\/wp\/v2\/posts\/572\/revisions"}],"predecessor-version":[{"id":718,"href":"https:\/\/webapp2.wright.edu\/web1\/newsroom\/wp-json\/wp\/v2\/posts\/572\/revisions\/718"}],"wp:attachment":[{"href":"https:\/\/webapp2.wright.edu\/web1\/newsroom\/wp-json\/wp\/v2\/media?parent=572"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webapp2.wright.edu\/web1\/newsroom\/wp-json\/wp\/v2\/categories?post=572"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webapp2.wright.edu\/web1\/newsroom\/wp-json\/wp\/v2\/tags?post=572"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}