{"id":73849,"date":"2019-09-12T09:04:44","date_gmt":"2019-09-12T13:04:44","guid":{"rendered":"http:\/\/webapp2.wright.edu\/web1\/newsroom\/?p=73849"},"modified":"2019-09-12T09:04:44","modified_gmt":"2019-09-12T13:04:44","slug":"dbj-wright-state-launches-new-masters-degree-in-growing-field","status":"publish","type":"post","link":"https:\/\/webapp2.wright.edu\/web1\/newsroom\/2019\/09\/12\/dbj-wright-state-launches-new-masters-degree-in-growing-field\/","title":{"rendered":"DBJ: Wright State launches new master’s degree in growing field"},"content":{"rendered":"

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Wright State University has launched a new master’s degree for students and business professionals interested in gaining a deeper understanding of marketing strategy and data analytics.<\/p>\n

Enrollment is now open for the new\u00a0Master of Science in marketing analytics and insights, offered by the college\u2019s Department of Marketing. The new program is STEM-eligible, which allows international students to stay in the U.S. for up to 36 months.<\/p>\n

\u201cThe new degree program is believed to be the first master\u2019s in marketing analytics program in the state,\u201d said\u00a0Kendall Goodrich<\/a>, professor and chair of the Department of Marketing.<\/p>\n

The program aims to provide students a deep background in marketing, strategy and consumer behavior while helping them understand how to analyze and interpret data and apply that knowledge.<\/p>\n

\u201cStudents who go through the program will learn to identify and solve marketing problems with data analytics,\u201d said\u00a0Bin Li<\/a>, assistant professor of marketing, who teaches big data and predictions, among other courses in the program.<\/p>\n

Students also will learn how to interpret data from different sources, whether online or from a company\u2019s sales or customer databases, to better understand customers.<\/p>\n

\u201cStudents are going to get a fundamental grounding in marketing strategy and understanding the customer and how you can use data for actionable insights to better serve customers for greater business growth,\u201d Goodrich said.<\/p>\n

Thomas Traynor<\/a>, interim dean of the Raj Soin College of Business, noted that employers have given Wright State “very positive feedback” to the university’s approach of integrating analytics with the functional areas of business administration.<\/p>\n

“The M.S. in marketing analytics and insights does just that,” Traynor said.<\/p>\n

The program is designed to provide practical strategies and applied capabilities. Data analytics courses cover common tools and technologies used in marketing analytics, including traditional marketing, segmentation, new product forecasting and big data. The courses cover traditional and cutting-edge techniques to help prepare students \u201cfor the future of marketing,\u201d Li said.<\/p>\n

The program also emphasizes marketing strategy and customer orientation to differentiate it from statistics or computer science programs.<\/p>\n

\u201cMarketing analytics are a way the student can apply techniques from statistics and computer science to solve marketing problems,\u201d Li said.<\/p>\n

Students in the program must complete eight core courses covering such topics as marketing strategy, research, consumer behavior, digital marketing, introductory and applied analytics in Excel and big data. Students also choose two electives from an offering of courses in marketing, economics and management information systems.<\/p>\n

Students must complete a capstone research project. Each student will design their own capstone project in which they analyze data from a real company and devise recommendations that could be used in a business situation. Marketing faculty will work closely with each student to design a project that meets their career goals.<\/p>\n

University officials say the program will appeal to business and marketing students, professionals who want to bolster their analytical knowledge, professionals working for analytical firms who want to improve their business acumen and anyone with an engineering or mathematical background interested in business.<\/p>\n

The\u00a0Department of Marketing\u00a0launched the new master\u2019s program to meet a growing need for professionals with marketing and analytical backgrounds. The number of analytics jobs around the United States is expected to triple, while the number of qualified data-literate managers is expected to fall short of demand by 1.5 million.<\/p>\n

\u201cStudies have found that universities aren\u2019t doing enough to fill the gap,\u201d Goodrich said. \u201cWe believe marketing analytics is an area that students will want to know more about.\u201d<\/p>\n

View the original story at bizjournals.com<\/p>\n","protected":false},"excerpt":{"rendered":"

Excerpt Wright State University has launched a new master’s degree for students and business professionals interested in gaining a deeper understanding of marketing strategy and data analytics. Enrollment is now open for the new\u00a0Master of Science in marketing analytics and … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":21,"featured_media":16610,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[730],"tags":[],"class_list":["post-73849","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wright-state-in-the-news"],"_links":{"self":[{"href":"https:\/\/webapp2.wright.edu\/web1\/newsroom\/wp-json\/wp\/v2\/posts\/73849","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webapp2.wright.edu\/web1\/newsroom\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webapp2.wright.edu\/web1\/newsroom\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webapp2.wright.edu\/web1\/newsroom\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/webapp2.wright.edu\/web1\/newsroom\/wp-json\/wp\/v2\/comments?post=73849"}],"version-history":[{"count":2,"href":"https:\/\/webapp2.wright.edu\/web1\/newsroom\/wp-json\/wp\/v2\/posts\/73849\/revisions"}],"predecessor-version":[{"id":73861,"href":"https:\/\/webapp2.wright.edu\/web1\/newsroom\/wp-json\/wp\/v2\/posts\/73849\/revisions\/73861"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webapp2.wright.edu\/web1\/newsroom\/wp-json\/wp\/v2\/media\/16610"}],"wp:attachment":[{"href":"https:\/\/webapp2.wright.edu\/web1\/newsroom\/wp-json\/wp\/v2\/media?parent=73849"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webapp2.wright.edu\/web1\/newsroom\/wp-json\/wp\/v2\/categories?post=73849"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webapp2.wright.edu\/web1\/newsroom\/wp-json\/wp\/v2\/tags?post=73849"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}