{"id":9368,"date":"2011-11-21T10:14:24","date_gmt":"2011-11-21T14:14:24","guid":{"rendered":"http:\/\/webapp2.wright.edu\/web1\/newsroom\/?p=9368"},"modified":"2011-11-21T10:14:24","modified_gmt":"2011-11-21T14:14:24","slug":"universities-branch-out-to-brand-market","status":"publish","type":"post","link":"https:\/\/webapp2.wright.edu\/web1\/newsroom\/2011\/11\/21\/universities-branch-out-to-brand-market\/","title":{"rendered":"Universities branch out to brand, market"},"content":{"rendered":"<p>((Excerpt))<\/p>\n<p>What do actor <a href=\"http:\/\/www.bizjournals.com\/dayton\/search\/results?q=Tom%20Hanks\">Tom Hanks<\/a>, ESPN and US Airways have in common? They\u2019re all helping promote Dayton-area universities.<\/p>\n<p>Formerly dirty words for university administrators, marketing and  branding have rooted themselves in their vocabulary and morphed into a  fundamental ingredient in school prosperity.<\/p>\n<p><a href=\"http:\/\/www.bizjournals.com\/dayton\/print-edition\/2011\/11\/18\/universities-branch-out-to-brand-market.html\">Read more at BizJournals.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>((Excerpt)) What do actor Tom Hanks, ESPN and US Airways have in common? They\u2019re all helping promote Dayton-area universities. Formerly dirty words for university administrators, marketing and branding have rooted themselves in their vocabulary and morphed into a fundamental ingredient &hellip; <a href=\"https:\/\/webapp2.wright.edu\/web1\/newsroom\/2011\/11\/21\/universities-branch-out-to-brand-market\/\" class=\"morelink\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[714,730],"tags":[],"class_list":["post-9368","post","type-post","status-publish","format-standard","hentry","category-for-the-media","category-wright-state-in-the-news"],"_links":{"self":[{"href":"https:\/\/webapp2.wright.edu\/web1\/newsroom\/wp-json\/wp\/v2\/posts\/9368","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webapp2.wright.edu\/web1\/newsroom\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webapp2.wright.edu\/web1\/newsroom\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webapp2.wright.edu\/web1\/newsroom\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/webapp2.wright.edu\/web1\/newsroom\/wp-json\/wp\/v2\/comments?post=9368"}],"version-history":[{"count":1,"href":"https:\/\/webapp2.wright.edu\/web1\/newsroom\/wp-json\/wp\/v2\/posts\/9368\/revisions"}],"predecessor-version":[{"id":9369,"href":"https:\/\/webapp2.wright.edu\/web1\/newsroom\/wp-json\/wp\/v2\/posts\/9368\/revisions\/9369"}],"wp:attachment":[{"href":"https:\/\/webapp2.wright.edu\/web1\/newsroom\/wp-json\/wp\/v2\/media?parent=9368"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webapp2.wright.edu\/web1\/newsroom\/wp-json\/wp\/v2\/categories?post=9368"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webapp2.wright.edu\/web1\/newsroom\/wp-json\/wp\/v2\/tags?post=9368"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}