Advertisers are attempting to break into people’s worlds in innovative ways—even when that world is a virtual farm in a popular online social game. “Some of these brands, rather than trying to broadcast 30-second TV ads, are really getting involved in some of the content in some of these social games,” said Kendall Goodrich, a Wright State University assistant professor of marketing.
DaytonDailyNews.com →
Wright State Headlines
-
May 10
Wright State to host march honoring military personnel and first responders
Wright State community members are invited to welcome Carry the Load walkers with a clap-in at 8 a.m. on May 16 at the Captain Sean L. English Champion Garden on the Dayton Campus. Continue reading
-
May 9
A chance to shine
The Wright State School of Fine and Performing Arts welcomed concert bands, string orchestras and choir ensembles from 15 Ohio high schools and middle schools at the Silver Melted Into Sound festival. Continue reading
-
May 8
Warm greeting
Katie Able, a middle childhood education major, has enjoyed her transfer experience at Wright State’s Lake Campus. Continue reading
-
May 7
Small Business Farmer’s Market celebrates spirit of entrepreneurship at Wright State
Held in Rike Hall during April Craze, the Small Business Farmer’s Market allowed Wright State students and recent graduates to promote their businesses and sell their wares. Continue reading
-
May 6
Inaugural May Daze Craft Beer Fest at Wright State to showcase local breweries, alumni
Wright State’s inaugural May Daze Craft Beer Fest on May 18 will feature 14 local breweries and will raise funds for student scholarships. Continue reading
-
