Dayton-area lab mines Twitter to make predictions

Excerpt

From data, leaders of local tech start-up Cognovi Labs say they read the future — confirming predictions about how people vote, what they buy and even whether they’re depressed.

Cognovi co-founders Amit Sheth and James Mainord are commercializing a technology Sheth and his Wright State University students developed, dubbed “Twitris,” to plumb the depths of social media for insights their customers can use.

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