EU launches privacy probe of Facebook facial recognition

((Excerpt))

Kendall Goodrich, assistant professor at the Wright State University Raj Soin College of Business, recently told the Dayton Business Journal that companies taking advantage of Facebook should see rewards.

As companies — both large and small — look to expand their presence online, Facebook, given its 600 million users, is an obvious resource, Goodrich said.

He added that companies can make a name for themselves both by using Facebook and by utilizing Facebook’s strategy. By amassing “friends,” a site is effectively increasing its influence on the Web and creating a soft metric by which potential investors can assess its value.

“The opportunity to them is that almost anyone can get out there and potentially become influential on Facebook,” Goodrich said.