Wright State study targets social media use

Dayton companies have taken to Facebook , Twitter and company blogs to reach out to customers, but why and how to manage those social networks remains unclear to some businesses, according to preliminary study results from Wright State University

The study, being conducted by Shu Schiller and Kevin Duffy, associate professors in the information systems and supply chain management department at WSU, asked 26 companies in the region to talk social media with their industry peers.

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