Teradata a big player in big data

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Much of big data focuses on tracking Internet usage. When you search for a product on Google or Amazon, or post a comment about a product on Twitter, software tools help businesses mine that data to craft targeted promotions or look “at what types of customers are buying what types of products,” said Kendall Goodrich, an assistant professor of marketing at Wright State University.

That’s where “data analytics” — and companies like Teradata — come in.

Mining data is why the company exists. Teradata was born in the late 1970s in California as a designer of a sophisticated database management system. NCR Corp. — then based in Dayton and owned by AT&T — acquired Teradata in late 1991, but spun it off as a publicly traded independent company in 2007.

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