Wearing it well

They are not typical T-shirts and hoodies. They deliver messages such as “I Am Loved,” “I Am Worthy” and “I Am Forgiven.”

It’s all part of Fully Loved and Free, an online company founded by Gracie Wyatt, a Wright State University communication studies major who also minors in marketing.

“Fully Loved and Free means that everyone is loved and it costs nothing to love someone,” she said. “I sell clothing that spreads love and positivity.”

Wyatt grew up in Springboro and graduated from Springboro High School in 2018. She went into business that same year after she went looking for an apartment and noticed all of the blank doormats. So she began painting doormats, posted photos of them on Instagram and was encouraged to begin selling them.

Last year, she switched gears and began selling clothing, rebranding the company as Fully Loved and Free.

“I’ve always dreamed of being a small-business owner,” she said. “In the back of my mind, I knew I eventually wanted to sell clothing. When COVID hit, my dream became reality. The idea of spreading love and positivity through clothing was created.”

Wyatt buys the clothing, has a friend print the wording on the item and then markets it on social media.

Wright State senior Gracie Wyatt spreads love and positivity through her online clothing business.

“It is going really well,” she said. “I’m coming up with new collections. We have a new one in July that I’m super excited about.”

Fully Loved and Free has several different collections. The You Are Collection features crewnecks with “You Are Loved,” “You Are Capable” and other “You Are’s” emblazoned on the front. The I Am Collection shouts out “I Am Loved,” “I Am Worthy,” “I Am Forgiven.” One of the biggest sellers is the You Are hoodie with a cross on the front.

One of the challenges for Wyatt is coming up with new slogans to print on the clothing. She sometimes finds herself “in a funk” trying to think of new ones.

She says her marketing classes have prepared her for success, especially making online presentations that strengthened her social media marketing skills.

Wyatt said the most gratifying part of running Fully Loved and Free is getting feedback from customers, including what people think about her business.

“It really brings me happiness,” she said.