Wright State marketing expert featured in WalletHub’s Best Store Credit Cards guide

Kendall Goodrich, professor of marketing and chair of the School of Supply Chain Management, Marketing and Management at Wright State.

Kendall Goodrich, Ph.D., professor of marketing and chair of the School of Supply Chain Management, Marketing and Management, is featured as an expert source in a new national analysis by the personal finance site WalletHub examining store credit cards and how consumers can decide whether they are worthwhile.

Goodrich offered insights into consumer decision-making and the factors that influence how shoppers respond to store credit promotions.

Consumers who apply for a store credit card should be aware that they might ultimately pay for the benefits and convenience of a store card, Goodrich said.

“If credit card payments are not fully made at the end of each month, a relatively high interest rate would be applied to the remaining balance,” he said. “Even worse, if a customer misses a payment, they would likely be subject to even higher interest rates or fees.”

Read Goodrich’s comments in WalletHub’s Best Store Credit Cards guide.