Kunal Swani, associate professor of marketing at Wright State University, served as a co-editor of a special issue dedicated to business-to-business (B2B) advertising in the peer-reviewed journal Industrial Marketing Management (ABDC Ranking: A*).
Swani co-edited the special issue with Brian Brown, professor of marketing at Virginia Commonwealth University, and Susan Mudambi, professor of marketing and supply chain management at Temple University.
The special issue was published in print in August 2020 and is available online.
They organized the issue to address what Swani called the “scant research on B2B advertising.”
Their goal, Swani said, was “to further our knowledge and theoretical understanding of B2B advertising and provide insights and applications that are relevant to managers. We hope the special issue creates interest in fellow academics to advance knowledge related to B2B advertising.”
In their editorial introducing the topic, the editors wrote that articles selected for the special issue “explore new advertising models and methodologies, content and strategies, and performance measurement approaches from a uniquely B2B perspective.”
Serving as editor also gave Swani experience overseeing a journal’s editorial process.
“The experience of editing the special issue was unique and indeed added new insights on the review process,” he said. “I now have an immense appreciation for all the editors of varied journals. The task of an editor is challenging and taxing.”
Swani serves as an editorial board member for Industrial Marketing Management and the Journal of Marketing Analytics and is an associate editor of the business-to-business research track for the Journal of Business Research.
An expert in business-to-business marketing communications, Swani has conducted substantial research on the use of social media by business-to-business companies. He has published 18 peer-reviewed papers, two book chapters and has four papers under review with journals.
“I am very interested in research and I always strive to publish in high-quality journals,” Swani said. “I believe that serving on editorial boards for journals is an important component for not only becoming a good researcher but also helps in serving your academic community.”
Swani said he finds the roles of author, reviewer and editor very interesting.
“Each role feeds into each other. Working as a reviewer and an editor helps me keep up to date with the research stream — new topics, trends, insights, theories and research techniques,” he said.
Swani joined the Wright State Raj Soin College of Business in 2014 and was promoted to his current title in 2018. He teaches courses on such topics as marketing research, integrated marketing communications, and viral and social media marketing. He received a 2018 Presidential Award for Faculty Excellence: Early Career Achievement and was named to the Dayton Business Journal’s Forty Under 40 list in 2020.
Swani received his bachelor’s degree in engineering from Pune University, his M.B.A. from Hofstra University and his Ph.D. in marketing from the University of Massachusetts-Amherst.